Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.
Sample Response
Advertising is everywhere; from the television, we watch to the internet we browse, and from the billboards on the streets to the magazines we read. Some people argue that advertising has a significant impact on our decision-making process, while others claim that it has no real effect. In this essay, we will examine both views. However, I believe thatmy opinion on this is that adverts have a significant impactsignificant impacts on our purchasing and decision-making process.
On the one hand, some people argue that advertising has little or no real impact on our decision-making process. They claim that we are not easily influenced by advertisements and that we make rational decisions based on our needs and budget. For example, a person who needs to buy a new refrigerator will consider the product's features, price, and qualitylook for the features, price, and quality of the product before making a purchase, regardless of how heavilymuch it is advertised. Moreover, they argue that the impact of advertising is short-lived and that people quickly forget about the products they see in advertisements.
On the other hand, many people believe that advertising plays a crucial role in our decision-making process. They argue that advertisements influence our choices by creating a desire for products we often need and sometimes do not need. For instance, an advertisement for an expensive sports carthe advertisement of an expensive sports car can create a desire to own it, even though the person may not needrequire it. Advertisements can also create a sense of urgency to buy a product by offering time-limited deals or by making it seem as though the product is in high demand. Consequently, advertising can have a strong effect on our decision-making process by manipulating our emotions and desires.
In my opinion, advertising can influence our decisions by creating a desire for products or services we may or may not need. And the impact of advertising may often be long-lasting, and we may remember what we see in advertisements because they create a desire in our subconscious mind.
In conclusion, advertising can have a strong impact on our decision-making process and enticeallure us to buy an increasing number of productsmore and more products. ThereforeSo, it is essential to be aware of the power of advertising and to make informed decisions based on our needs and budget.
Why this response received Band 7.0
The response clearly addresses both views, maintains a consistent opinion, and uses relevant examples within a logical paragraph structure. Its main limitation is that several ideas are explained in fairly predictable terms and key vocabulary about advertising, desire, and decision-making is repeated, while a few awkward constructions reduce polish; deeper analysis of how advertising competes with rational consumer judgment, supported by more precise phrasing, would strengthen it most.
IELTS Writing Criteria Scores
Task Response
Both views and a clear personal position are addressed with relevant explanations and examples, though the analysis remains somewhat straightforward.
Develop the opinion more deeply by explaining why advertising often outweighs rational considerations rather than mainly restating its influence.
Coherence and Cohesion
The response progresses logically through clearly focused paragraphs, although some transitions and the separate opinion paragraph feel formulaic.
Integrate the personal evaluation more naturally into the discussion and vary the links between related claims.
Lexical Resource
Vocabulary is sufficiently varied and generally appropriate, but repeated key terms and awkward choices such as 'allure us' limit precision.
Use more precise consumer-behaviour vocabulary and replace repeated references to desire and decision-making with accurate alternatives.
Grammatical Range and Accuracy
A range of complex structures is used with generally good control, despite occasional punctuation and phrasing problems.
Proofread long coordinated sentences to remove unnecessary commas, awkward openings, and combinations such as 'may often'.
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IELTS Writing Task 2
Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.
Your response
Write the task yourself, then compare your choices with the annotated response.