Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective? Is advertising good or bad for the society? What is your viewpoint on this issue?
Sample Response
The advertisement is the form of television & radio commercials, billboards, wall paintings, classified ads in newspapers, online ads and so on have changed the way products are marketed now. AdvertisingAdvertisement plays a key role in changinga key role to change the mindset and is instrumental in increasing the profit margins in different industriesprofit margin of different industries. This essay will analyse attributes that make an advertisement successful and will provide an opinion on its merits and disadvantages for societydemerits to the society.
The effectiveness of an advertisement depends on myriad factors. Primarily, they should be competitive in the pricing structure of what others are offering. Advertisements should be very aligned with consumer expectationsclose to consumer expectations and theirits core features and other attributes should be appealing and convincing. Moreover, it should contain a strong theme and a unique messagea very strong theme and unique message that capture potential customers' attentionput potential customers on their toes and prompt them to add the products to their shopping liststhey mark them in their grocery list. For instance, the advertisements of Coca-Cola are well known for their unique commercials in whichcommercials where the same product is marketed using different themes and sensational ideas. Furthermore, the cast and location of the ads are of equal importance, ads having superstars brings more value to the product and helps to improve the quality of the advertisement. Apart from that, companiesApart from that companies also announce different pricing schemes that attract buyersthe buyers and increase their sales.
Advertisements have both positive and negative impacts on societyboth positive and negative impact on the society and their effect largely depends on how people respond to themit largely depends on the people how they adapt to it. Advertisements are vital in introducing new products which customers might be looking for. They aid consumers in making a quick comparative analysis based on the features and price tags which help them to either buy orof reject a product. Demerits are that they result in unplanned expenditureextra expense which an individual has not planned for. Numerous ads of products with more or less the same featuresthe products having more or less same features distract people easily. Moreover, they are aimed to exploit consumers rather than providerip off pockets of consumers than to provide true value for money.
To recapitulate, the discussion above providesthe aforementioned provides several plausible points on the effectiveness of ads and their impact on the society. In my opinion, ads are not good or bad by itself, it depends on consumers how they take it forward.
Why this response received Band 7.0
The response addresses the requested features, weighs benefits against drawbacks, and maintains a clear, nuanced viewpoint that advertising’s value depends on consumer response. Its main weakness is that several claims are only briefly explained or blur product pricing with advertisement quality, while frequent awkward phrasing limits precision. Prioritise developing fewer, clearly relevant features and expressing each cause-and-effect relationship in accurate sentences.
IELTS Writing Criteria Scores
Task Response
All parts of the task are answered with a consistent viewpoint and generally relevant examples, although some ideas remain broad or partially developed.
Distinguish advertising features from product offers and explain more fully how each selected feature changes audience behaviour.
Coherence and Cohesion
The four-paragraph structure and thematic progression are clear, with generally appropriate linking despite occasional crowded sentences.
Strengthen progression within body paragraphs by separating distinct points and linking each example explicitly to its controlling idea.
Lexical Resource
The response shows a good range of advertising vocabulary, but inaccurate collocations and word choices occur repeatedly.
Use more precise combinations for consumer behaviour and social impact, avoiding phrases such as ‘rip off pockets’ and ‘put customers on their toes’.
Grammatical Range and Accuracy
There is a useful range of sentence forms, but agreement, pronoun reference, articles, prepositions, and comma splices are recurrent.
Check subject-verb and pronoun agreement first, then separate independent clauses rather than joining them only with commas.
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IELTS Writing Task 2
Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective? Is advertising good or bad for the society? What is your viewpoint on this issue?
Your response
Write the task yourself, then compare your choices with the annotated response.