Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary. To what extent do you agree or disagree?
Sample Response
Advertising plays a significant role in the modern consumer-driven society, where businesses strive to promote their products and services to attract customers. Some argue that if a product is of high quality and fulfils consumer needs, advertising becomes redundant. In this essay, I will disagree with this view highlighting the importance of advertising even for superior products.
Advertising serves as a crucial tool for raising awareness about a product or service. Even if a product is of exceptional quality, consumers may not be aware of its existence without effective marketing campaigns. For example, a new and innovative smartphone with advanced features might not gain the attention it deserves without advertising efforts to inform potential buyers. So, even if a product is superior in quality and has innovative features, it can not create customer demand without advertising.
Moreover, advertising helps create a strong brand image and build brand loyalty among consumers. Even if a product satisfies customer needs, a well-executed advertising campaign can foster an emotional connection with the brand, leading to repeat purchases and brand advocacy. Companies like Apple and Coca-Cola are renowned for their successful advertising strategies that have created a loyal customer base. This is why, so many well-known brands run expensive advert campaigns before launching a new product to inform customers about their products.
In conclusion, while some argue that advertising is unnecessary for products that meet consumer needs, I firmly believe that advertising remains crucial for creating awareness, building brand loyalty, and staying competitive. Therefore, businesses should continue to invest in advertising as an essential element of their success in today's dynamic and competitive commercial landscape.
IELTS Writing Correction
- 1. Use natural framing Original: the modern consumer-driven society Suggested revision: today's consumer-driven society Why it matters: The revision is a more natural way to identify the present commercial context.
- 2. Separate participle phrase Original: view highlighting Suggested revision: view, highlighting Why it matters: A comma should separate the main clause from the following participle phrase.
- 3. Use correct collocation Original: about Suggested revision: of Why it matters: Awareness of is the standard collocation for knowledge that something exists.
- 4. Remove redundant adjective Original: a new and innovative smartphone Suggested revision: an innovative smartphone Why it matters: Innovative already conveys that the product is new in a meaningful way.
- 5. Make wording direct Original: advertising efforts to inform Suggested revision: advertising that informs Why it matters: The direct relative clause is more concise without changing the idea.
- 6. Tighten feature description Original: superior in quality and has innovative features Suggested revision: high-quality and innovative Why it matters: The revision removes wordiness while preserving both positive product qualities.
- 7. Improve verb choice Original: create customer demand Suggested revision: generate consumer demand Why it matters: Generate demand is the more natural commercial collocation.
- 8. Remove incorrect comma Original: This is why, so many Suggested revision: This is why so many Why it matters: No comma should separate the introductory clause from its dependent complement.
- 9. Use formal wording Original: advert Suggested revision: advertising Why it matters: Advertising is the more formal modifier for this academic context.
- 10. Avoid repeated product Original: inform customers about their products Suggested revision: inform customers about it Why it matters: The pronoun refers clearly to the newly launched product and avoids repetition.
- 11. Use precise collocation Original: creating Suggested revision: raising Why it matters: Raising awareness is the established collocation for increasing public knowledge.
- 12. Keep example on focus Suggested revision: Link the named-company example directly to brand loyalty before moving to pre-launch promotion, so the paragraph's progression remains centred on its opening claim. Why it matters: The final sentence shifts back toward product awareness without clearly connecting that shift to brand loyalty.
Suggested Rewrites
- the modern consumer-driven society today's consumer-driven society
- view highlighting view, highlighting
- about of
- a new and innovative smartphone an innovative smartphone
- advertising efforts to inform advertising that informs
- superior in quality and has innovative features high-quality and innovative
Why this response received Band 8.0
The essay’s strongest feature is its clear, sustained position that even high-quality products need advertising, supported by well-chosen explanations about awareness and brand loyalty. Its main limitation is that a few claims are slightly absolute or repetitive, and competitiveness appears in the conclusion without prior development. The highest priority is to qualify the demand claim and develop the competitive argument with a distinct example.
IELTS Writing Criteria Scores
Task Response
The response answers the question directly and develops two relevant reasons with apt examples, though the final competitiveness point is not developed in the body.
Add a short explanation of how advertising helps a good product compete against established alternatives, or omit that point from the conclusion.
Coherence and Cohesion
Focused paragraphs, clear topic sentences, and well-managed linking produce a logical progression from product awareness to brand loyalty.
Reduce repetition within the awareness paragraph by making the final sentence extend the smartphone example instead of restating the main claim.
Lexical Resource
The essay uses flexible and precise marketing vocabulary, including “consumer-driven”, “brand advocacy”, and “commercial landscape”, with only minor repetition.
Vary repeated references to “products” and “advertising” through precise substitutes such as “goods”, “promotion”, or pronoun reference where clear.
Grammatical Range and Accuracy
A wide range of complex sentences is generally accurate, but minor punctuation and clause-linking errors occur in otherwise strong writing.
Check participial clauses and unnecessary commas, especially in “this view, highlighting” and “This is why so many well-known brands”.
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IELTS Writing Task 2
Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary. To what extent do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.