Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary. To what extent do you agree or disagree?
Sample Response
Advertising plays a significant role in today's consumer-driven societythe modern consumer-driven society, where businesses strive to promote their products and services to attract customers. Some argue that if a product is of high quality and fulfils consumer needs, advertising becomes redundant. In this essay, I will disagree with this view, highlightingview highlighting the importance of advertising even for superior products.
Advertising serves as a crucial tool for raising awareness ofabout a product or service. Even if a product is of exceptional quality, consumers may not be aware of its existence without effective marketing campaigns. For example, an innovative smartphonea new and innovative smartphone with advanced features might not gain the attention it deserves without advertising that informsadvertising efforts to inform potential buyers. So, even if a product is high-quality and innovativesuperior in quality and has innovative features, it can not generate consumer demandcreate customer demand without advertising.
Moreover, advertising helps create a strong brand image and build brand loyalty among consumers. Even if a product satisfies customer needs, a well-executed advertising campaign can foster an emotional connection with the brand, leading to repeat purchases and brand advocacy. Companies like Apple and Coca-Cola are renowned for their successful advertising strategies that have created a loyal customer base. This is why so manyThis is why, so many well-known brands run expensive advertisingadvert campaigns before launching a new product to inform customers about itinform customers about their products.
In conclusion, while some argue that advertising is unnecessary for products that meet consumer needs, I firmly believe that advertising remains crucial for raisingcreating awareness, building brand loyalty, and staying competitive. Therefore, businesses should continue to invest in advertising as an essential element of their success in today's dynamic and competitive commercial landscape.
Why this response received Band 8.0
The essay’s strongest feature is its clear, sustained position that even high-quality products need advertising, supported by well-chosen explanations about awareness and brand loyalty. Its main limitation is that a few claims are slightly absolute or repetitive, and competitiveness appears in the conclusion without prior development. The highest priority is to qualify the demand claim and develop the competitive argument with a distinct example.
IELTS Writing Criteria Scores
Task Response
The response answers the question directly and develops two relevant reasons with apt examples, though the final competitiveness point is not developed in the body.
Add a short explanation of how advertising helps a good product compete against established alternatives, or omit that point from the conclusion.
Coherence and Cohesion
Focused paragraphs, clear topic sentences, and well-managed linking produce a logical progression from product awareness to brand loyalty.
Reduce repetition within the awareness paragraph by making the final sentence extend the smartphone example instead of restating the main claim.
Lexical Resource
The essay uses flexible and precise marketing vocabulary, including “consumer-driven”, “brand advocacy”, and “commercial landscape”, with only minor repetition.
Vary repeated references to “products” and “advertising” through precise substitutes such as “goods”, “promotion”, or pronoun reference where clear.
Grammatical Range and Accuracy
A wide range of complex sentences is generally accurate, but minor punctuation and clause-linking errors occur in otherwise strong writing.
Check participial clauses and unnecessary commas, especially in “this view, highlighting” and “This is why so many well-known brands”.
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IELTS Writing Task 2
Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary. To what extent do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.