Advertising is all around us; it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion.
Sample Response
We are constantly surrounded by advertising, including television commercials, radio advertisements, billboards and roadside postersfrom television commercials, radio advertisement or billboards to posters on the roads. People have different views about the effects of advertising on our lives. In my opinion, there are both positive and negative impacts of advertising.
There are two main reasons whywhy it could be argued that advertising has several beneficial effects on our livesbenefits on our lives. Firstly, advertising plays an important role in the economy. Companies need to tell consumers about their products and services. Advertising informs us about our available choicesthe choices we have and how to use productsthe use of the products. For example, Kelling ' cornflakes have a variety of flavours for different ranges to offer for different age groups and now also for people want to lose weight, thus giving consumers different choice to select from. So, without advertising, we would have fewer choices.
Secondly, advertising is a creative industry that employs many people, therebytherefore providing jobjobs opportunities and income for many people. So, without advertising, there would be a higher unemployment ratehigher unemployment rate.
On the other hand, it is understandable why some people might think that advertising is a negative part of our lives. One problem is that advertisers often aim their marketing at young peopleat the young age groups. Children, for instance, can easily be influenced by advertisements. So this put pressure on their parents to buy them things by pestering and nagging. Another problem is that many advertisements manipulate people in harmful waystoo badly. Influencing consumersCapturing the minds of consumers is the primary aimmain intention of advertisingof the advertisements. Thus by persuading people that buying a product will make them happier and with higher social status.
In conclusion, there are convincing arguments both for and against advertising, but I believe there are both positive and negative aspects of advertising. I recommendAnd I recommended that advertisingAdvertising should be regulated and advertisements aimed at childrenadvertisements which aimed at children should be controlled or even banned.
Why this response received Band 6.0
The response’s strongest feature is its clear coverage of both sides through relevant points about consumer choice, employment, pressure on children, and manipulation. Its main limitation is frequent grammatical and lexical inaccuracy, which weakens examples and occasionally leaves sentences incomplete. The highest priority is to express fewer points in fully controlled sentences, especially when explaining how advertising affects parents, purchasing behaviour, happiness, and social status.
IELTS Writing Criteria Scores
Task Response
Both positive and negative views are relevantly developed and the writer offers a qualified opinion, though some supporting explanations remain general or incomplete.
Explain why regulation is the preferred response and connect it explicitly to the identified harms involving children and manipulation.
Coherence and Cohesion
The essay uses a clear paragraph structure and moves logically between benefits and drawbacks, but several links are mechanical and one short paragraph interrupts balance.
Group the two benefits within one developed body paragraph and replace repeated ‘So’ openings with more precise logical connections.
Lexical Resource
There is adequate topic vocabulary for advertising and its effects, but frequent collocational and word-choice errors reduce accuracy.
Use natural phrases such as ‘benefits in our lives’, ‘job opportunities’, ‘target young audiences’, and ‘raise their social status’.
Grammatical Range and Accuracy
The response attempts varied structures, but frequent agreement, article, plural, relative-clause, and sentence-fragment errors affect control.
Ensure every sentence has a complete main clause and proofread forms such as ‘this puts’, ‘a higher unemployment rate’, and ‘advertisements aimed at children’.
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IELTS Writing Task 2
Advertising is all around us; it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion.
Your response
Write the task yourself, then compare your choices with the annotated response.