Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Sample Response
Big corporations and international brands spend a large sum of money on marketing and advertising. Consequently, people tend to buy their products while small local businesses fail to reach potential customers. This can lead to serious problems, such asproblems; such as the closure of local businesses, unemployment and athe monopoly in the market. There are a few measures that can be takensteps that can be adopted to address this issue and motivate people to buy local products.
Naturally, consumers prefer to buy products that were consciously and unconsciously impressed upon their mindspromulgated to their minds by large brands. Due to this, many local businesses, despite the quality of their productseven with their quality products, cannot attract customers. The dominance of international brands thus ruins local business entities. As a consequence, many small local companies gorun out of business, and this can leave thousands of people unemployedit can make thousands of people unemployed. Moreover, creative and deceptive advertisements and marketing strategies of large companiesmarketing policies of big players create a monopoly in the market which leads many consumers to believetraps many consumers in believing that bigger brands mean prestige and quality. For instance, the dominance of international clothing and fashion brands hashad swept away many local businesses in many Asian countries, including our family business, and money spent on advertisingadvertisement played a major role in this outcomeplayed a big role here.
To encourage people to purchase local products, some measures should be implementedshould be taken into account. The government should closelystrictly monitor and ban any deceptive and illusory advertisements infrom the mass media while also supporting local manufacturers financially and through training programmes. For example, training programmestraining programme initiatives in many Indian states have revived the local businesses in the last few years and many struggling local businesses are doing excellentlyexcellent.
To conclude, the absolute dominance of large businesses can have many negative effects that can damage the market and economy of a country. A solution to this problem is systematising local markets and creating a closely integrated system that can have an effective outcome.
Why this response received Band 7.0
The response is strongest in its clear explanation of how large brands can displace local firms and contribute to unemployment and market dominance. Its main weakness is that the proposed remedies are much less fully developed, and the conclusion introduces a vague idea about systematising markets without explaining it. Prioritise expanding one or two practical measures with clear mechanisms and specific outcomes, while refining several awkward collocations.
IELTS Writing Criteria Scores
Task Response
The response addresses both questions with a clear account of business closures, unemployment and monopoly, although the solutions receive less development.
Develop one or two proposed measures by explaining precisely how each would increase demand for local products.
Coherence and Cohesion
The response progresses logically through the problem and solution sections, with clear paragraphing and generally effective linking.
Make the conclusion directly consolidate the developed remedies instead of introducing the vague new idea of systematising markets.
Lexical Resource
A broad vocabulary supports precise discussion of marketing and economic effects, despite several awkward or inaccurate collocations.
Replace unnatural combinations such as promulgated to their minds and doing excellent with idiomatic, context-appropriate phrasing.
Grammatical Range and Accuracy
A varied range of complex sentences is generally well controlled, though occasional punctuation, agreement and form errors remain.
Proofread clause boundaries and agreement carefully, especially around semicolons, pronoun reference and adjective-adverb forms.
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IELTS Writing Task 2
Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Your response
Write the task yourself, then compare your choices with the annotated response.