Nowadays some consumers are less influenced by advertising. What are the reasons for this? Is it a positive or negative development?

In an age when people are bombarded with information, advertisements are ubiquitous. Their influence on consumer decisions 1seemsseem inevitable. However, some people argue that customers are less likely to be affected by commercials. I think this is mainly due to the more cautious attitude among consumers and the widespread use of the Internet. In my opinion, we should applaud this development.

The first reason why consumers nowadays are less likely to be swayed by advertisements is that they have learned their lessons from repeated disappointment. In order to increase sales and generate higher revenue, companies often make exaggerated claims to promote their products. However, customers may soon discover the discrepancies between such claims and the actual commodities. Disillusioned, those who bought into the promises will soon become more skeptical about commercials they come across in the future. Overall, they tend to approach the products more carefully and tend not to base their purchasing decisions solely on the 2claimsverdicts of the 3manufacturersmanufactures.

4Another reason is the availability of information these days makes it easy for consumers to make more informed decisions. Customers can easily check and compare prices of various items on the Internet and verify any detail of a product or a service. Reviews, ratings, and comments are readily accessible on different apps or platforms, which 5provide a vividprovide vivid reflection of the items’ quality. Talking directly with people who have purchased the desired item or service is also possible. Therefore, consumers are not easily lured or duped into buying anything that seems untrustworthy.

That is why I believe it is a positive development. Being less influenced by advertisements means individuals are less likely to make impulsive purchases, 6saving substantial amounts of moneysaving dollars to fortunes from unnecessary commodities for more pressing needs. For example, working parents who avoided paying for a 7priceypricy gym membership may easily save up enough for a semester of 8tuitiontuition fee for their child. 9Another benefit 10is that they also saveis they also saves the time and trouble having to argue with the sellers about a malfunctioning device they purchased or go through the procedures to return something. The time can be well spent with their loved ones.

For the reasons stated above, I believe that people are less influenced by advertisements and this 11is truly ais a truly a development 12worthy of praiseworthy to be praised.