Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?
Sample Response
Many have argued that advertisingadvertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers some assurance of qualitya minimum guarantee of quality and also turndevelop wants into needs.
First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby demonstratingevidencing the continued relevance and quality of itstheir food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.
Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products, but advertisingproducts but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become perceived needsthose initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also for the sensebut also the sense of being part of a community of users. Stylish ads like the ‘Think Different’ campaign‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.
In conclusion, advertising playsserves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.
Why this response received Band 8.0
The essay presents an unequivocal position and develops two distinct reasons through relevant, specific examples, with particularly strong control of progression and complex language. The principal weakness is that the claim that advertising guarantees quality is somewhat overstated, while the conclusion introduces regulation without developing it. Qualify that first claim and use the conclusion to synthesize the two established reasons more directly.
IELTS Writing Criteria Scores
Task Response
The question is answered directly through a clear position and two well-developed supporting arguments.
Qualify the proposed link between advertising expenditure and product quality so the reasoning is more convincing.
Coherence and Cohesion
The argument progresses clearly from the thesis through two focused body paragraphs to a concise conclusion.
Make the conclusion echo the two developed reasons instead of introducing the undeveloped issue of regulation.
Lexical Resource
Vocabulary is wide, specific, and flexible, with effective language for consumer psychology and commercial examples.
Prefer natural, exact choices where expressions such as evidencing and premiers an advertisement sound strained or inaccurate.
Grammatical Range and Accuracy
Complex sentence forms are varied and consistently well controlled, with only minor punctuation lapses.
Add commas after introductory clauses and before independent clauses where needed to sharpen sentence boundaries.
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IELTS Writing Task 2
Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.