International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Sample Response
The world has become a small global village due to the increasing international trade opportunity. As this facilitates numerous people to earn their bread and butter, avail global products in a marketplace, creates more opportunity for trade and marketing, and demolish monopoly in business, this is spreading faster than ever before. However, there are some who opine that international marketing is like an encroachment to a country’s own trade, policy, tradition, culture and freedom. In my view, international marketing really benefits the masses and offer countless advantages.
Many prominent reasons are present for my opinion. First and foremost, international marketing enhances the relationship among nations as it invites other countries to invest and do business. This is beneficial for making a stronger bonding among nations. For example, many Asian countries now have a better relationship with Western countries due to the open international market. Secondly, international marketing provides everything for the commonality, even those things which they can not buy from their local market. Consumers, these days, have many choices and they can pick from many international brands. Third, this phenomenon offers better product quality at a competitive price. For example, we can get products from different brands in our local market easily these days and if I personally compare the prices of many of these products with the past, it has dropped due to the increasing competition. Another significant benefit it offers is the reachability of our local products in the international market. As every garden has weeds so as with the international marketing. Many local traders and the vendors face difficulties because they often fail to attract the consumers. The buyers like to go to the international malls and like to purchase the branded items rather than locally made products. In a way, this kills many local businesses. Finally, the international marketing and trade facilities often negatively affect the traditional ways of life and culture. For instance, the traditional Japanese lifestyle and unique culture have greatly been affected by many Western cultures and open market and international market is two of the key reasons for this shift. All in all, it can be enclosed that undoubtedly the world today is a common marketplace for every nation and it is impossible to remain unaffected by the impacts of the international marketing; practically which has more positive than negative consequences.
IELTS Writing Correction
- 1. Use plural noun Original: opportunity Suggested revision: opportunities Why it matters: The general reference requires a plural count noun.
- 2. Correct preposition Original: to Suggested revision: on Why it matters: The noun 'encroachment' conventionally takes the preposition 'on'.
- 3. Match subject and verb Original: offer Suggested revision: offers Why it matters: The singular subject 'international marketing' requires 'offers'.
- 4. Use natural collocation Original: bonding Suggested revision: bond Why it matters: A relationship between nations is more naturally described as a stronger bond.
- 5. Choose precise noun Original: the commonality Suggested revision: ordinary people Why it matters: 'Commonality' means a shared feature and cannot refer to consumers as a group.
- 6. Remove unnecessary commas Original: Consumers, these days, Suggested revision: Consumers these days Why it matters: The short adverbial phrase does not need to be isolated by commas here.
- 7. Fix comparison and agreement Original: with the past, it has dropped Suggested revision: with those in the past, they have dropped Why it matters: The comparison needs a plural price reference and a matching plural pronoun and verb.
- 8. Use natural expression Original: reachability of our local products Suggested revision: global reach of our local products Why it matters: 'Global reach' clearly expresses the products' availability in international markets.
- 9. Use parallel articles Original: local traders and the vendors Suggested revision: local traders and vendors Why it matters: The article before 'vendors' disrupts the parallel coordinated noun phrase.
- 10. Generalize without article Original: the consumers Suggested revision: consumers Why it matters: A zero article is appropriate when referring to consumers in general.
- 11. Clarify the retailer Original: the international malls Suggested revision: international retailers Why it matters: 'International retailers' more accurately names sellers of branded imported goods.
- 12. Remove repetition Original: and like to purchase Suggested revision: and purchase Why it matters: Deleting the repeated verb phrase makes the coordination more concise.
Suggested Rewrites
- opportunity opportunities
- to on
- offer offers
- bonding bond
- the commonality ordinary people
- Consumers, these days, Consumers these days
Why this response received Band 6.5
The response establishes a clear position and supports it with several relevant benefits, while also acknowledging drawbacks, so its argument remains easy to understand. Its main limitation is that most development is compressed into one long body paragraph and some supporting claims are broad or loosely phrased; prioritise clearer paragraphing and more precise explanation of the strongest reasons.
IELTS Writing Criteria Scores
Task Response
A clear supportive position is maintained and developed through several relevant benefits, examples, and some acknowledgement of disadvantages.
Develop fewer central reasons more deeply and connect the drawbacks explicitly to the final judgement.
Coherence and Cohesion
The argument follows a recognisable progression, but one very long body paragraph and mechanical sequencing weaken organisation.
Divide the discussion into focused paragraphs, each built around one controlling idea and its support.
Lexical Resource
Vocabulary is varied and often topic-appropriate, though inaccurate choices and collocations such as commonality and reachability recur.
Prefer precise, natural collocations and check that less familiar words express the intended meaning accurately.
Grammatical Range and Accuracy
A mix of simple and complex structures communicates the argument, but agreement, article, and clause-control errors occur regularly.
Edit systematically for subject-verb agreement and construct long sentences around clearly controlled main and subordinate clauses.
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IELTS Writing Task 2
International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.