International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Sample Response
The world has become a small global village due to the growth in international tradeincreasing international trade opportunity. As this facilitates numerous people to earn their bread and butter, avail global products in a marketplace, creates more opportunity for trade and marketing, and demolish monopoly in business, this is spreading faster than ever before. However, there are some who opine that international marketing is like an encroachment onto a country’s own trade, policy, tradition, culture and freedom. In my view, international marketing really benefits the public and offersbenefits the masses and offer countless advantages.
There are several important reasonsMany prominent reasons are present for my opinion. First and foremost, international marketing enhances the relationshipsrelationship among nations as it invites other countries to invest and do business. This is beneficial for building stronger bondsmaking a stronger bonding among nations. For example, many Asian countries now have a better relationship with Western countries due to the open international market. Secondly, international marketing provides consumers with a wider range of productsprovides everything for the commonality, even those things that they cannot buywhich they can not buy from their local market. Consumers these daysConsumers, these days, have many choices and they can pick from many international brands. Third, this phenomenon offers higher-quality productsbetter product quality at a competitive price. For example, we can get products from different brands in our local market easily these days and if I personally compare the prices of many of these products with the past, it has dropped due to the increasing competition. Another significant benefit it offers is the availabilityreachability of our local products in the international market. As every garden has weeds so as with the international marketing. Many local traders and vendorsthe vendors face difficulties because they often fail to attract consumersthe consumers. BuyersThe buyers like to go to the international malls and like to purchase branded itemsthe branded items rather than locally made products. In a way, this kills many local businesses. Finally, international marketing and tradethe international marketing and trade facilities often negatively affect the traditional ways of life and culture. For instance, the traditional Japanese lifestyle and unique culture have greatly been affected by Western culturemany Western cultures and open and international markets are twoopen market and international market is two of the key reasons for this shift. All in all, it can be enclosed that undoubtedly the world today is a common marketplace for every nation and it is impossible to remain unaffected by the effects of international marketingimpacts of the international marketing; practically which has more positive than negative consequences.
Why this response received Band 6.5
The response states a clear preference for international marketing and supports it with several relevant economic and cultural points, including some acknowledgement of drawbacks. Its main limitation is control: nearly all development is placed in one long paragraph, while frequent awkward collocations and grammatical errors weaken precision. The highest-priority improvement is to group benefits and drawbacks into focused paragraphs and revise each supporting sentence for accurate verb agreement, reference, and natural word combinations.
IELTS Writing Criteria Scores
Task Response
A clear position is maintained and supported by several relevant benefits, with drawbacks acknowledged, although some examples remain broad or only loosely tied to international marketing.
Develop fewer reasons more deeply and explain exactly how each example proves the claimed educational, economic, or cultural benefit.
Coherence and Cohesion
The argument progresses through a clear sequence of points, but mechanical signposting and a single oversized body paragraph weaken cohesion and paragraphing.
Separate the benefits and drawbacks into focused body paragraphs and use topic sentences to guide progression.
Lexical Resource
The response shows sufficient range for the topic, but recurring inaccurate collocations and word forms such as 'stronger bonding,' 'commonality,' 'reachability,' and 'can be enclosed' reduce precision.
Replace forced uncommon vocabulary with natural collocations and check the exact form and meaning of each key word.
Grammatical Range and Accuracy
A mix of simple and complex structures communicates the main argument, though recurring agreement, parallelism, article, reference, and punctuation errors reduce accuracy.
Edit long sentences into controlled clauses and check that subjects, verbs, pronouns, and list structures agree consistently.
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IELTS Writing Task 2
International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.