International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Sample Response
In today's worldIn the current world, international marketing is often viewed asis certainly believed as an illegal intrusionan introducing an illegal aspect into the economy of the host country. However, it is often considered by some that thissuch type of marketing is significant for an economical form of educationthe economic form of knowledge as well as facilitating the exchange of diverse cultures, languages and customsas well as exchanging diverse culture, languages and customs. I strongly believeIn my opinion, I strongly believe that international marketing promotes globalisation by opening new business opportunitiesnew opportunities in future business and thus improvingimprove economic growth.
International marketing has several advantages. Firstly, economic growthenhancing economic growth of the country can be promoted bywould often be promoted by global marketing. In other words, it certainly opens new doors for future business. For instance, recent studies show that there will certainly be considerable growththere should certainly a considerable growth in the field of international trade in electronic gadgets from countries such as Russia and China. In addition, internationalInternational marketing often explores inner talent of citizens across the globe.
Moreover, improving the brand reputation of the product would certainly have another plus point of the international business because product brands often gain reputation and popularity across the world. Multinational banks often attain a reputationoften attained reputation in the current marketscenario. Hence, local brands of the country would probably become familiar across the world by international marketing.
Furthermore, spreading ideasspreading of ideas, customs, traditions and languagestradition and language would often be possiblewould often possible by global trade, thus spreading diverse culture throughout the world. World food products in popular supermarkets such as Tesco and Asda would often show an example of global business networks, thereby introducingtherefore, introducing global food into the country’s local trade market.
In conclusion, international marketing should be promoted through the world for improving economic knowledge as well promoting different culture worldwide. Such promotion of international marketing should often possible without interrupting nation own local culture and trade by raising citizens' awarenessmaking awareness among citizen about its advantages.
Why this response received Band 6.0
The response maintains a clear position in favour of international marketing and organises relevant benefits around economic growth, brand recognition, and cultural exchange. Its main limitation is that these claims and examples are often vague, while repetitive wording and frequent grammatical errors weaken precision; the priority is to explain fewer benefits more convincingly with specific evidence and more controlled sentence construction.
IELTS Writing Criteria Scores
Task Response
A clear position is sustained and several relevant benefits are presented, though their explanation and examples are sometimes vague or insufficiently convincing.
Develop two strongest arguments with a precise cause-and-effect explanation and a credible, fully explained example.
Coherence and Cohesion
The essay progresses logically through distinct benefit paragraphs, but formulaic transitions and repeated sentence patterns make cohesion conspicuous.
Create smoother progression by linking each paragraph's claim to the previous point and reducing repetitive introductory adverbs.
Lexical Resource
There is adequate topic vocabulary for economics, trade, and culture, but repetition and inaccurate collocations limit flexibility and precision.
Replace repeated terms such as often and certainly with precise phrasing, and check collocations related to growth, reputation, and cultural influence.
Grammatical Range and Accuracy
Complex forms are attempted, but frequent missing verbs, agreement errors, and malformed clauses reduce grammatical accuracy throughout.
Practise constructing complete clauses with the correct auxiliary and verb form, then proofread every subject-verb combination.
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IELTS Writing Task 2
International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.