The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold. Do you agree or disagree?
Sample Response
It is an observable fact in the present lifestyle society has adopted that the inclination towards fashionable commodities has surpassed the needs of people. The chief goal of product promotionthe promotion of products is to boost sales and this has been the primary aim of advertisingsole aim of advertisements for a considerable periodquite some time now. I strongly believe that contemporary marketing techniques neglect the people’s genuine needstrue necessities of humankind. In the following paragraphs, I will explore the issue comprehensivelythe topic in its entirety and justify my viewsviews on the same.
Presently, advertisements have become the primary meansprime medium for communication between corporations and their audiencesits audience. Research into innovative waysResearch for the discovery of innovative avenues to attract customers has recently become standard practice among multinational companiesis a standard practice among multinationals lately. That being said, the potential of these mediamediums is often underestimated and limited to increasing a company’s revenueexpanding the revenue of a company. Since a huge amount of capital is invested in the development of such promotional ventures, shifting the focusdeviating the agenda from generatingaccruing returns can turn out to be expensive for a firm. Thus, the use of promotional activities is often confined to enticingconfined to only enticing people to buy a particular product.
Furthermore, the choicedecision of the core message of any marketing material of an organization is not dependent on one individualany single individual. An advertisement has to go through several levels of inspection and approvalapprovals before being broadcast to the public. Therefore, creative interests often clash with organizational objectives and policies. Moreover, the fact that viewers tend to enjoy promotions that are simple and captivating has to be acknowledged when creating suchsimilar content.
Although the existence of corporations like Cadbury, whose marketing campaigns always revolve around positive ideas like harmony and culture, cannot be disregarded, the current tendency of people to chase anything that is in fashion is constantly growingrising perpetually, thanks to present-day advertising strategies.
To sum up, modern habits of invariably appreciating products merely by their marketability are becoming disturbingly prevalent. The existing advertising practices need to be updated to bring about significant improvements in consumer behaviourbring any significant improvement in customer behaviour.
Why this response received Band 7.0
The response presents a consistent opinion and uses an impressively broad vocabulary within a clearly signposted structure. However, much of the discussion explains how companies design advertising rather than demonstrating that high sales arise from advertising instead of genuine social need, so the argument remains partly indirect. Focus each body paragraph on one element of the claim and support it with a concrete consumer example and explicit reasoning.
IELTS Writing Criteria Scores
Task Response
A clear position is maintained, but several developed points are only indirectly relevant to the precise claim about sales and real needs.
Directly compare advertising-driven demand with genuine consumer need in each body paragraph and substantiate the comparison.
Coherence and Cohesion
The essay is clearly organised and cohesive, though the progression weakens when the discussion shifts to internal approval processes.
Use topic sentences that show how every paragraph advances the central argument about advertising and consumer demand.
Lexical Resource
The response demonstrates a wide vocabulary, but several formal expressions and collocations sound strained or imprecise.
Choose more natural, exact phrasing and avoid inflated formulations when a simpler expression conveys the point better.
Grammatical Range and Accuracy
Complex sentence forms are varied and mostly well controlled, with a few agreement and reference errors.
Check agreement and pronoun reference carefully, especially where singular organisations are followed by possessive forms.
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IELTS Writing Task 2
The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold. Do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.