Some believe that people will purchase a product based on their needs, and advertising is not needed. To what extent do you agree or disagree?
Sample Response
Some believe that people will purchase a product based on their needs, and advertising is not needed. I largely disagree, because people might purchase certain products **when they need them**, but without **advertising**, consumers face difficulty accessing comprehensive informationit is hard for people to get more information about **products** and **make better purchasing decisions**.
It is normal **for people to purchase products based on their needs**. For example, if people are going to cook, but they find **that they do not have a suitable pot**, this will remind them that they need to buy a new **one** for cooking. In this situation, ads are not needed. But this is only part of the picture. **In many instancesMost of the time**, people are not able to **realise that they may need something new**. For instance, if people have never heard of a **robotic vacuum cleaner**, it is hard for them to acquire such an appliancebuy one, because **such a product is not a basic necessity**. However, with the help of advertising, people have the opportunity to **learn about and purchase such products**, which **can save them time and effort**.
However, advertising is **useful only when the information it provides is truthful and reliable**. Nowadays, we can see different kinds of ads. Unfortunately, there are many **misleading advertisements**, which **provide false information about products**. For example, advertisers might say that consumers can use their products for up to a decadeuse their products for about 10 years, **while in reality, the products may last for only two years because of defects in qualityquality problems**. NeverthelessAll in all, the **drawbacks of advertising are less significant than its benefits**. With advertising, people have the opportunity to **learn about a wider range of products**, which can expand consumers' awarenessbroaden people's horizons and **help them find products that better meet their needs**.
In conclusion, I largely disagree with the view that advertising is not needed. **Advertising can provide people with new information, which can not only increase their awareness of available optionsbroaden their horizons but also help them make better purchasing decisions and improve their lives. However, advertisements should first be truthful and reliable.**
Why this response received Band 7.0
The essay effectively presents a clear position and supports it with logical arguments and relevant everyday examples. Its main limitation is a slightly tangential body paragraph regarding truthful advertising that shifts focus away from whether ads are necessary. To improve, ensure every body paragraph directly reinforces the primary prompt stance without introducing secondary conditional issues.
IELTS Writing Criteria Scores
Task Response
You present a clear position throughout the response and support your main points with well-developed examples.
Ensure every body paragraph directly addresses the core prompt question rather than secondary issues like advertising truthfulness.
Coherence and Cohesion
The response is logically organized with clear paragraphing and a smooth, coherent flow of ideas.
Vary your transition signals to move beyond basic linking words like however and for example.
Lexical Resource
You use a good range of topic-appropriate vocabulary with accurate spelling and appropriate phrasing.
Incorporate more sophisticated collocations and precise terminology to express complex ideas more effectively.
Grammatical Range and Accuracy
Your sentence structures show good variety and maintain a high level of grammatical accuracy throughout.
Experiment with more advanced grammatical forms, such as inverted structures or complex conditional clauses, while preserving precision.
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IELTS Writing Task 2
Some believe that people will purchase a product based on their needs, and advertising is not needed. To what extent do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.