Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?
Sample Response
Advertising is becoming more commongaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative effectsinfluences.
It is unquestionable that there are several benefits of advertising. Owing toBy dint o f the large-scale expansion of advertising in almost every kind of mass media and on nearly all billboardsand nearly all hoardings, this sector is likely to generate a rangediversity of employment opportunities. In other words, it creates jobs forprovides occupations for artists, painters or copywriters in designing and preparing logos, contentcontents or advertising conceptsideas for advertisements. Another advantage is that advertising may enable the information about products and servicesmessages involved in products and services to reach potential customers, followed by an increase in sales for businesses. Additionally, advertisements can keep customers informedonly thanks to advertisements, can customers be kept informed about newly-launched products. Therefore, they have more choices to make about their preferredbeloved products, contributing to the improvement in their comfortenhancement of their comforts and standard of living.
However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, this suggests thatthe facts show that the more advertising expenses increase, the higher product prices becomethe higher the product price is. This is becauseThe reason can be that the selling price of the advertised items covers the high cost of advertisingadvertisements. As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation to buy productstemptation of products which are advertised beyond customers’ expectations, they are likely to purchasethere is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.
In conclusion, based on the pointsaforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.
Why this response received Band 6.5
The response presents a broad, relevant discussion with developed explanations of both benefits and drawbacks, and its paragraphing gives the argument an easy-to-follow shape. Its main limitation is that it never decides whether the development is positive or negative, while several strained collocations and overengineered sentence patterns reduce precision. The priority is to state and sustain a clear comparative judgment, then express supporting points in more natural, controlled language.
IELTS Writing Criteria Scores
Task Response
Both sides are relevant and developed, but the response does not give the clear positive-or-negative judgment required by the question.
State whether the drawbacks outweigh the benefits in the introduction and maintain that judgment through the conclusion.
Coherence and Cohesion
Ideas progress logically through clear thematic paragraphs, although some linking expressions feel mechanical or unnecessarily elaborate.
Use simpler transitions and make each paragraph's final sentence reinforce the central judgment.
Lexical Resource
The response shows a good range of topic vocabulary, but several awkward collocations and word choices reduce precision.
Replace expressions such as beloved products and enhancement of their comforts with natural, context-specific wording.
Grammatical Range and Accuracy
A varied range of complex structures is attempted successfully overall, though agreement, inversion, and clause-control errors recur.
Prefer accurately controlled complex sentences and review subject-verb agreement and inversion before using emphatic structures.
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IELTS Writing Task 2
Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?
Your response
Write the task yourself, then compare your choices with the annotated response.