Advertising is becoming more and more common in everyday life. Some people say that advertising has a positive impact on our lives. To what extent do you agree or disagree?
Sample Response
Nowadays, people are confronted with advertisements of all kinds every dayon a daily basis. Some people believe this has both positive and negative impacts on our lives, and personally, I completely agree with thissuch viewpoint.
People in the modern world come into contact with advertisements almost everywhere, from online commercials to bannerscommercials, to banners displayed on crowded streets. Frequent exposure to advertisementsadvertisments of the same or similar typesthe same, or similar types of products, helps consumers clearly comparemake a clear comparison of certain aspects of the productsproduct, such as functions or pricesfunction or price, before deciding which items are suitable for their needs. For instance, by comparing advertisements forthanks to the commercials of iPhoneIphone X and Samsung Galaxy S10, people wishing to purchase a smartphone can easily weigh up the pros and cons of these two products, and then choose the right one that meets their needsserves their demand. Delete( 1)
However, widespread advertising can also have some negative consequences that deserve considerationare worthy of consideration. First, the information delivered in advertisements is not always accurate, as many companies exaggerate the features of their products in order to attract the public's attentiondraw attention from the public. As a result, consumers are likely to receive products of much lower quality than advertised. Second, the highheavy cost of producing a range of advertisementsadvertisments can raise the market price of many products, meaning that people will have to pay more money to buy a desired itembuy an item that they want.
In conclusion, the fact that advertisements of all types surround people can influence their lives in both positive and negative ways, and companies should consider giving the accurate information, and reduce their budgets for advertising to mitigate the drawbacks mentioned above. (2)
Why this response received Band 6.5
The response is strongest in its clear organization and its relevant explanation of both benefits and drawbacks of advertising. Its main limitation is that the stated position addresses whether advertising has both kinds of impact rather than clearly answering the requested extent of agreement with its positive impact. The highest priority is to establish and maintain a direct degree-of-agreement position throughout the essay.
IELTS Writing Criteria Scores
Task Response
Relevant positive and negative effects are developed, but the position does not directly answer the extent-of-agreement question.
State a precise degree of agreement with the claimed positive impact and make each main paragraph support that position.
Coherence and Cohesion
The response progresses logically through a clear introduction, two focused body paragraphs, and a conclusion.
Make the conclusion synthesize the argument more directly instead of adding recommendations that are only briefly developed.
Lexical Resource
A good range of topic vocabulary supports precise discussion, although spelling and collocation lapses reduce control.
Improve collocations and word forms such as consumer needs, advertising costs, and accurate information.
Grammatical Range and Accuracy
Complex sentences are used effectively, but recurring article, punctuation, and preposition errors remain noticeable.
Edit complex sentences for unnecessary commas and check article and preposition choices systematically.
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IELTS Writing Task 2
Advertising is becoming more and more common in everyday life. Some people say that advertising has a positive impact on our lives. To what extent do you agree or disagree?
Your response
Write the task yourself, then compare your choices with the annotated response.