In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?
Sample Response
Brands often promote their products as innovativeinnovative and novel. They primarily do so to attract more customers and increase their sales. This has some drawbacks as well as some merits. But in my opinion, any effort on the part of businessesany effort, on the part of businesses, to describe their products or services in a new light should be considered beneficialshould be considered a positive thing because without such practicesbecause, without such practices, we would not be able to know about many of the necessary products and services that we use today.
The obvious reason for this trend is that all businesses want to boost their sales and revenuerevenues. However,But, unfortunately, increasing sales and revenues is not always as easy as it may sound, especially when they are operatingespecially, when they are operating in a highly competitivevery fiercely competitive market. That is whyAnd that is exactly why they need to employ innovative advertising ideas and business strategies to show their prospective customers that their products are indeedtheir products indeed are “something new” and offer better value for the price they paybetter values for the prices they pay.
Advertising products as new or innovative is a positive development and indeed needed because it helps businesses and companies reach and attract a larger customer base made up of people with different lifestyles and cultural backgroundsfrom different lifestyles, cultural backgrounds, professions, ages, races and religions. In other words, we all are different, with different tastes and preferences, and therefore it is only natural that businesses would want to target each customer grouptarget each group of these customers with different and unique messages in order to present their products asshowcase and identify their products as something “new”. Moreover, such strategies employed by businesses bring positive results to many consumers because the majority of customers todaybecause, the majority of the customers today, if not all, expect more out of their liveslife.
In conclusion, to keep customers on board and enhance sales, businesses often advertiseenhance sales businesses often advertise their products and services as innovative and new. It helps both customers to satisfy their more-than-life expectations as consumers while also bringing in more revenue to businesses.
Why this response received Band 7.0
The response has a clear position, a logical structure, and enough language range to explain businesses' commercial motivation effectively. Its main limitation is that the claimed consumer benefits remain rather general and repetitive, so the positive judgment is less convincing than it could be. The highest-priority improvement is to develop one precise consumer-focused example while replacing awkward or inflated phrases with more natural wording.
IELTS Writing Criteria Scores
Task Response
Both questions are answered with a clear positive position, although the consumer-benefit argument is somewhat general and repetitive.
Develop the positive impact through a specific example showing how emphasis on genuine innovation helps consumers make better choices.
Coherence and Cohesion
The response progresses logically through the cause, evaluation, and conclusion, with clear paragraph purposes and generally effective linking.
Reduce repetitive restatement and make the transition from business motives to consumer benefits more direct.
Lexical Resource
A good range of topic vocabulary communicates the argument clearly, despite several awkward collocations and inflated expressions.
Use more natural combinations such as value for money and higher expectations instead of strained phrases.
Grammatical Range and Accuracy
A variety of complex structures is used with generally secure control, though punctuation and a few sentence constructions are imperfect.
Check comma placement and parallel structures carefully, especially in long sentences containing multiple clauses.
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IELTS Writing Task 2
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?
Your response
Write the task yourself, then compare your choices with the annotated response.