Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Sample Response
I agree with the viewpoint that “advertising encouragesanchorages us to buy things that we really do not need.” Another word for advertisement is ‘a tool of marketing strategy’. To introduce their product or services or to promote their product or services this advertisement will highly useful.
If we have never seen an advertisement forof a product and see that product for the first timefirst time see that product in the market, we may not want to buy itwe never want to buy. That is, we do not like to just try. If we have already seen that product in anthe advertisement, we may want to buy it and see how it works. By seeingThat is by seeing an advertisement over and over again, we indirectly become familiar with that product before we buy and use it. To make us familiar with the products, product manufacturersthe product owners make sure we watch their advertisements again and again.
Advertisements showIn the advertisement, they show only the advantages of the product. That is an advantage for the marketers, but a disadvantage for the customers. While the marketing people encourage us to buy these productsthe things, we need to identify theirits disadvantages only after experiencing the productsproduct or services.
Some products are really essential in our livesessential for our life while some are not at all essential. Sometimes we purchase products that are optional for us. We may try a new detergentexperience a new detergent powder because it has been advertised repeatedlysince it was telecasted several times. This is the insisting part of advertisements on customers’ mindsmind.
Each customer is different. All are not same. Same product will not convince all the public. Some products target children, kinder joy, chocolates, toys, cartoon products and etc. Even though parents know that a product is not good for their children, but their children pressure them to buy the productthey are insisted in buying the product by the children. Children get attracted to a product after they see the advertisement on television. Finally, I conclude thatFinally, I would conclude, that advertising encourages us to buy things that we really do not need.
Why this response received Band 6.0
Your response maintains a clear viewpoint and uses several relevant examples, particularly the explanation of repeated exposure and the appeal of advertising to children. However, the argument becomes repetitive and many awkward word choices and sentence forms weaken precision. Focus first on developing two distinct reasons in greater depth, then edit for natural collocations, complete sentence structures, agreement, and article use.
IELTS Writing Criteria Scores
Task Response
The chosen viewpoint is clear throughout, and relevant reasons and examples are provided, though several points remain repetitive or only partly developed.
Build two distinct arguments about unnecessary purchasing and explain the consequence of each example more fully.
Coherence and Cohesion
Paragraphing and overall progression are broadly clear, but repeated phrasing and abrupt short statements make the argument feel mechanical.
Use clearer topic sentences and combine closely related statements so each paragraph develops one coherent line of reasoning.
Lexical Resource
The response has enough vocabulary to discuss advertising, but frequent inaccurate choices and collocations reduce precision.
Replace expressions such as "anchorages us," "insisting part," and "convince all the public" with natural, context-appropriate wording.
Grammatical Range and Accuracy
A mixture of simple and complex forms is attempted, but frequent errors in sentence structure, agreement, articles, and pronoun reference are noticeable.
Proofread each sentence for a complete subject-verb structure and consistent number, article, and pronoun agreement.
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IELTS Writing Task 2
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.