Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Sample Response
Promotions for new products are appealingPromotion of new products is appealing to customers. People watch them in electronic media and in newspapers and feel that it will be useful for their needs. On the other hand, we often waste our money and time on seeing a fascinating advertisementafter observing fascinating advertisement. In my opinion, advertising supports market activityit is useful for market trends. The advertisement has multidimensional impacts on economics and society, its benefits overweight disadvantages.
Most peopleMost of the people do not like athe monotonous life. They keep on changing their surroundings and personality. People's needsThe requirement of humans change as they agechanges with their ages. Advertising is a methodThe advertisement is the method to introduce new products to people. Every person is busy in his day to day routine and they do not have enough time to wonder in shops and malls. Moreover, through different mediaMoreover through different media, one can see his favourite models enthusiastically describingmodels in a good mood for describing the advantages of products.
Some media organisations do notFew media heads do not monitorkeep an eye over the validity of the information given in promotional materialthe description of promotion. Young people like their heroes aslike mentors and follow in their footstepsfollow their footprints. In developing countriesIn third world countries, hazardous products such as cigaretteshealth hazard products like cigarette are being advertised. As a result, man will buy the things which he does not need currently. These new purchasespurchase will be made at the cost of many other useful objects which he may actually needmay be requiring actually.
In conclusion, advertisements are very useful for boosting the economy and it helps people to seek accurate products. A government should maintain the standard of promoting the products and injurious things must be banned on media.
Why this response received Band 6.0
The response gives a discernible preference for the benefits of advertising and also recognises misleading promotions and harmful products as important risks. Its main limitation is that the positive case remains vague while many supporting statements are awkward or only loosely connected to the question; the priority is to develop one concrete example of a useful advertisement and explain why regulation makes the benefits outweigh unnecessary consumption.
IELTS Writing Criteria Scores
Task Response
A relevant position and both perspectives are present, but the claimed benefits are insufficiently developed and several supporting ideas remain general.
Give a specific example of an advertisement that helps consumers discover a beneficial product and compare that value directly with the risk of unnecessary purchases.
Coherence and Cohesion
The response follows a basic introduction-benefit-risk-conclusion structure, though some ideas within paragraphs connect only loosely to the central comparison.
Start each body paragraph with a direct claim about one viewpoint and ensure every following sentence explains or exemplifies that claim.
Lexical Resource
The response attempts varied vocabulary about advertising and consumption, but frequent inappropriate choices and collocations reduce clarity and precision.
Use accurate phrases such as advertisements, consumer needs, economic impact, benefits outweigh drawbacks, misleading claims, harmful products, and informed choices.
Grammatical Range and Accuracy
Frequent errors in articles, agreement, pronouns, plurals, punctuation, and sentence boundaries reduce control, although the main meaning remains accessible.
Use consistent plural nouns and pronouns, then separate comma-spliced clauses into complete sentences before adding modifiers.
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IELTS Writing Task 2
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.