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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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All bands Band 8 Band 7.5

Band 7.5
Task Response
Band 7.5
Coherence and Cohesion
Band 8.0
Lexical Resource
Band 7.0
Grammatical Range and Accuracy
Band 7.0
Companies often advertise their merchandise as having novel features. The reason for this is that product differentiation is often critical to convincing consumers to purchase.
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In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it’s a positive or negative development?

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Task 2 · Positive or negative

Positive or Negative Development Essay Task 2

Advertising·Business·Consumerism

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

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Task 2 · Problem and solution

Two-Part Question Essay Task 2

Business·Advertising·Consumerism

Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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Task 2 · Opinion essays

Opinion Essay Task 2

Advertising·Consumerism·Business

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?

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Task 2 · Discussion essays

Discussion Essay Task 2

Advertising·Business·Consumerism

Some people say advertising has positive economic effects. Others think it has negative social effects because it will make people dissatisfied with who they are and what they have. Discuss both views and give your own opinion.

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Task 2 · Discussion essays

Discussion Essay Task 2

Advertising·Consumerism·Business

Advertising brings many benefits to the economy, but it also makes people dissatisfied with what they already have. Discuss both views and give your opinion.

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Write this task now, under time

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Related questions

In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it’s a positive or negative development?

Write this task now, under time

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Write this task now, under time

Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Write this task now, under time

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?

Write this task now, under time

Some people say advertising has positive economic effects. Others think it has negative social effects because it will make people dissatisfied with who they are and what they have. Discuss both views and give your own opinion.

Write this task now, under time

Advertising brings many benefits to the economy, but it also makes people dissatisfied with what they already have. Discuss both views and give your opinion.

Write this task now, under time

Explore more IELTS Writing samples