Do you agree or disagree with the following statement? Advertising can tell you a lot about a country.
Sample Response
Each country has its own culture and traditions. To attractIn favour of luring a maximum number of customers, companies often use attractive advertisements that aligncope with the local culture and trends. I personally believe that an effective commercial is the one that addresses national interests and also reflects people's inclinationsreflects as well people's inclinations and the country's imageand country's image in general.
Over the last few decades, marketing has gained momentumhas acquired the momentum to reach larger groupspatterns of potential consumers. However, marketing campaigns may not be fruitful in terms of sales if advertisements, the most powerful meansmean of marketing, don't consider the way people livethe way how people live, and therefore adapt to their traditionsthus coping with their traditions. For instance, in India, you will find billboards advertising productsbillboards figuring commercials about detergent for washing clothes by handcloth washing hand soap much more than those of washing-machine detergentwashing machine's soap, which indicates that most people are still washingmost of the people are still washing their clothes by hand; thus, the percentageby hand thus the percentage of poor people in the country is still very high.
Moreover, advertisements reflectincarnate the economic situation in a country like bankbanks commercials about car loans in countries where people cannot afford to pay a considerable amount of money at once. Ethics in certain countries can also be embodied in some advertisements which, for example, encourage citizens to vote for new laws against the abuse of womenlaws against women's abuse; this indicates the high rate of relatedrelative crimes in this country.
Additionally, advertising generally reflects the level of developmentadvertising generally resumes the extent of development in a country. Companies and merchants should efficiently and diligently react to the changing and cutting-edge needs of their markets. For instance, you find commercials about Windows operating systemswindows operating system for personal computers in developing countries, while in industrialised countries you are bombardedyou are eye-bombarded by advertisements about cloud computing.
In a nutshell, it has been proved that marketing should talk the same language as potential clients, and should ultimately evolve with their changing needs. For that main reason, companies always make surecompanies make always sure to offer advertisements that reflect market's interests and updated needs. Thus advertisements in a country may provide one of the most realistic images of this country.
Why this response received Band 7.0
The response takes a clear position and supports it with a well-organised range of examples linking advertising to culture, economics, social concerns, and technological development. Its main limitation is imprecise language: ambitious vocabulary and complex sentences often produce unnatural collocations or unclear wording. The highest-priority improvement is to choose simpler, more idiomatic expressions and edit sentence structures so that otherwise relevant ideas are conveyed with greater precision.
IELTS Writing Criteria Scores
Task Response
A clear position is maintained and developed through several relevant ways in which advertising can reflect a country.
Make the causal links in examples more measured and fully justify broad inferences about poverty, crime, or development.
Coherence and Cohesion
The response progresses logically through distinct themes, with clear paragraphing and generally effective linking.
Reduce reliance on formulaic connectors and divide a few overloaded sentences to sharpen the progression within paragraphs.
Lexical Resource
Vocabulary is varied and ambitious, but recurring inaccurate collocations and word choices sometimes obscure precision.
Prefer natural combinations such as adapt to local culture and reflect economic conditions, checking ambitious wording for idiomatic accuracy.
Grammatical Range and Accuracy
A range of complex structures is used, although article, possessive, agreement, and sentence-boundary errors recur.
Edit long sentences for clause control and systematically check articles, possessives, and subject-verb agreement.
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IELTS Writing Task 2
Do you agree or disagree with the following statement? Advertising can tell you a lot about a country.
Your response
Write the task yourself, then compare your choices with the annotated response.