Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development?
In some countries fast food restaurants and supermarkets give money to schools to promote their products. Do you think this is a positive or negative development?
The number of advertisements for charities on television and the Internet seems to be increasing. What is causing this? Is this a positive or a negative development?
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?
In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it’s a positive or negative development?
More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?