Do you agree or disagree with the following statement? Advertising can tell you a lot about a country.
Sample Response
Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same effect here in the United States. Let us take advertisements forfor example advertisement of food and restaurants.
A large number of fast food stands suggests their services for breakfast, lunch, dinner and supper here in Houston. The competition is intenseThe competition is very strong. Every week you receive an envelope in your mailboxyou get in your mailbox an envelope with various discountsdifferent types of discounts in exchange for visiting these businessesin exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant to tryin order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such servicesservice is high. First of all, people like to sometimes go out to have dinnergo out sometimes to have dinner with friends. SecondSecond of all, it is often impracticalimpossible to drive home for lunch. Driving home can be time-consumingIt can be time-consuming.
As for Russia, it is a stronggreat tradition to have dinner at home as a familyat home with the family and go to restaurantsgo to the restaurant on major holidaysfor big holidays. Additionally, fast food is not popular in Russia. Therefore, people will seeSo you will see advertisements for yogurtadvertisements of the yogurt, coffee, dairy products and juice rather than advertisements for restaurants and fast-food standsinstead of restaurants and fast food stands.
In conclusion, I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
Why this response received Band 6.0
The response uses a clear comparison between restaurant advertising in Houston and food-product advertising in Russia to show how adverts reflect national habits. Its strongest feature is the concrete cultural contrast, but the essay is slightly under length, the position is mostly implied, and the conclusion shifts toward advice for advertisers instead of fully synthesising the claim. The priority is to state explicit agreement and develop a second aspect of national life revealed through advertising.
IELTS Writing Criteria Scores
Task Response
The response provides a relevant extended example that supports agreement, but the position is not stated directly, development is narrow, and the answer is slightly under length.
State explicit agreement, add another cultural dimension such as values or purchasing power, and conclude by linking both examples directly to the proposition.
Coherence and Cohesion
The comparison moves clearly from Houston to Russia and is divided into functional paragraphs, although the conclusion does not fully follow through on the central argument.
Use the final paragraph to synthesise what the two advertising patterns reveal rather than introducing advice about international marketing.
Lexical Resource
The vocabulary is sufficient for food advertising and cultural comparison, but repetition and several awkward collocations limit flexibility and precision.
Use natural phrases such as 'fast-food outlets advertise their meals', 'discount vouchers', and 'demand for these services'.
Grammatical Range and Accuracy
The response mixes simple and complex sentences and remains clear, but agreement, article, punctuation, and sentence-structure errors recur.
Check subject-verb agreement and articles in noun phrases, then add commas after introductory clauses where needed.
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IELTS Writing Task 2
Do you agree or disagree with the following statement? Advertising can tell you a lot about a country.
Your response
Write the task yourself, then compare your choices with the annotated response.