Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Sample Response
In a literal sense, advertising is the practiceAdvertising is an art of showcasing a product to its future consumers. When a company or person advertisesa company or a person advertise a product they conveyhe is conveying how the product would benefit the consumer with its best featuresunique and best features. Since the inceptionInception of consumer markets, merchantsconsumer markets merchants have been using Advertising and marketing to sell their product and reach as many consumers as possibleincrease their reach to maximum consumers. I am in complete disagreement withabsolute discord with the statement that advertising encourages people to buyAdvertising insists people to buy things they do not need. In my view, Advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discouraging monopolies and helpingincreasing competition, discourage monopoly and help the overall economy.
Advertising has helped and is continuing to help spread the right information and makes a consumer cognizant of what is available in the market. It helps increase competitiondrive the competition upwards benefitting the end customer by providing a variety of optionsby getting varied options to choose. For example, when 'Colgate' entered the marketcame in the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like 'Close-up' started advertising their productsproduct. This resulted in an increase in competitiona boost in the competition which ultimately slashed the prices of the productsproduct. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best value for their moneybest worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame advertisingblame the advertising for an increased consumer spending. To curb the unnecessary spending both individuals and the governmentboth people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorising and monitoring the appropriate contentright contents to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.
To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing the spending, bringing the right products to the consumer, boosting the competition. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant and ultimately the world economy.
Why this response received Band 7.0
The essay maintains a clear viewpoint and supports it with a substantial explanation of how advertising can inform consumers and stimulate competition. Its main weakness is that some later discussion about government action and financial management drifts from the precise choice posed, while the central body paragraph becomes overloaded. The highest-priority improvement is to organise two sharply focused reasons and develop each with directly relevant evidence.
IELTS Writing Criteria Scores
Task Response
The response clearly supports one viewpoint and develops relevant benefits, though parts of the discussion become tangential and the opposing concern is dismissed rather than closely evaluated.
Keep every supporting point tied to why informative advertising outweighs encouragement of unnecessary buying.
Coherence and Cohesion
Ideas progress logically overall, but the very long central paragraph combines several arguments and relies on some repetitive linking and phrasing.
Separate the competition argument from the consumer-responsibility argument and give each a clear internal progression.
Lexical Resource
Vocabulary is varied and often topic-appropriate, although several awkward collocations and word choices reduce naturalness and precision.
Replace expressions such as “insists people,” “right contents,” and “exploiting the benefits” with accurate, idiomatic alternatives.
Grammatical Range and Accuracy
The essay uses a good range of complex structures, but recurring agreement, article, capitalization, and parallel-form errors limit control.
Proofread for subject-verb agreement and ensure items in lists use matching grammatical forms.
Write this task while it is fresh
Try the same task now. It helps you remember the feedback and write better next time.
IELTS Writing Task 2
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Your response
Write the task yourself, then compare your choices with the annotated response.